Cannes Blanc NYC is an annual event hosted every year in Cannes, FR by Luma Partners. Due to the pandemic, it was safer for people to gather domestically so the event was held at a rooftop restaurant in NYC. The entire event needed branding for the website as well as print material for distribution to guests and sponsors.
Initially, Luma Partners was flexible to see the initial direction of the design of the event.
As the designer, I immediately tried to imagine the soft, romantic notion of Cannes and to bring that energy to NYC.
After feedback, I came up with this graphic.
They enjoyed the direction so I made mockup invitations with their requests.
They liked the sleekness of the design but picked out specific colors based on past event photography.
I condensed the color scheme and went from there with their direction to finish the branding for the event.
Violá!
cannesblancnyc.com