Barbie x Ground Up Event
I designed all the materials for the Barbie x Ground Up Event at Kids Foot Locker
The backdrop for photos, shoe boxes, bags, T-shirts
Ground Up is a wholesale shoe retailer that owns many licenses and can be found in retailers such as Foot Locker, Snipes, Journeys and more. These two billboards were created from summer to transition to the Back to School season.
At the beginning of my time at Ground Up, I extended the existing branding to prepare for their branding journey from 2023 on.
We decided to pull the Ground Up Bear out as a mascot figure that would become part of the digital and physical branding.
Branding for Ground Up 2023
Print Ideation 2023
Posters for Ground Up Headquarters in the Garment District, NYC
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