I designed and created the GroundUP Partner website, which is for retail partners to view upcoming styles of shoes and be able to purchase and make notes for upcoming seasons in their retail stores.
This video is also for the GroundUP Partner site demonstrating how they can make notes to existing styles.
Ground Up is a wholesale shoe retailer that owns many licenses and can be found in retailers such as Foot Locker, Snipes, Journeys and more. These two billboards were created from summer to transition to the Back to School season.
At the beginning of my time at Ground Up, I extended the existing branding to prepare for their branding journey from 2023 on.
We decided to pull the Ground Up Bear out as a mascot figure that would become part of the digital and physical branding.
Branding for Ground Up 2023
Print Ideation 2023
Posters for Ground Up Headquarters in the Garment District, NYC
